Srinagar: Tata Motors— India’s largest automobile manufacturer Wednesday launched All New Tata Aria MY-14, an upgraded version of its premium Tata Aria offering, in the domestic market.
In Srinagar, the car was launched at an impressive function at a local hotel today.
Speaking on the occasion, GN Baba, General Manager, Fairdeal Motors, authorized dealership of Tata Motors, said that Tata New Aria MY-14 will be available in 3 variants – top of the line Pride 4×4, Pleasure 4×2 & Pure LX.
The vehicle has a seating capacity ranging between 7 and 9 seats in front and side facing configurations. “The price of the vehicle has been fixed at Rs 9.99 lakh ex-showroom, Srinagar,” he said.
“The exterior design of this vehicle is very subjective. Indian reviewers have reported it as very attractive. It looks unmistakably a Tata. The Aria is spacious on the inside as is expected from a big crossover,” he said.
Tanit Obrai, Tata Motors Regional Cooperate Manager said: “The Tata New Aria MY-14 seeks to deliver added value to customers through substantial changes in the exteriors and interiors combined with improvements in drivability, ride, handling and comfort, besides an all New Varicor 2.2 L Engine delivering 15.1 KMPL mileage.”
He said the spare parts of the vehicle shall be available easily in market. “If you fail to have spare part on visiting showroom which makes your vehicle unable to run on road, the company will pay you Rs 1500 as compensation for each day, it reaches to you,” he said.
“The exteriors have been accentuated by new head and tail lamps and indicators on electrically operated ORVMs. The interiors have been refreshed to give the vehicle a completely new, contemporary look with a two tone theme complemented by a new faux wood centre console and new fabric upholstery,” he said.